Blog 3 - Question 4
I couldn't think of many brands that offer both natural and conventional OTC products, however, I do think Fleet brand still makes natural enemas, which I have used before. I know standard Fleet Enemas have a lot of chemicals in them that aren't good for you to use frequently. The Fleet Natural product was comparable to conventional Fleet enemas and was cost comparable. I'm not sure that Fleet still makes natural enemas since I haven't seen them in stores recently, but this was an example of a natural product that I have actually tried from a conventional OTC company. Since Fleet is mostly known as a conventional brand, I think it adds value to the the brand to have natural options.

Thanks! Can you tell me a little more about what kind of value it adds to the Fleet brand to also offer a natural version? For example: By offering natural versions of its products, Fleet is able to ___... do what?
ReplyDeleteI think it shows that Fleet is aware of its customer base and their needs, but that they also understand that customer's needs can change as they become more aware of chemical ingredients in products. By offering natural versions of its products, Fleet is able to expand its product base and appeal to customers searching for more natural ingredients.
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